Achieving sustainable and profitable growth is our strategy. We are aiming to be the market leader in our businesses.

Our vision motivates us and our strategy shows us how to turn vision into reality. We are aiming to capture and maintain leading market in all our businesses and increase our company value.  Within our framework, we’ve broken our strategic directions into several focus areas that will determine our activities that is to continually increase sales value, maintain minimum net profit, maintain the stability of working capital requirement, minimize complaints, increase order fulfillment, increase market share, expand our distribution networks, new part numbers, lower cost per unit, increase employee performance, increase skills and prepare regeneration for strategic jobs.